Our business
Established in 2018 by founder and CEO John Ricci, Danavation Technologies Corp. is the only electronic shelf label provider grounded and based in North America. Driven by cutting-edge IoT automation technology and proprietary software, our Digital Smart Labels™ technology enables retailers, grocers, healthcare providers, manufacturing and logistics companies, animal shelters, the military, and more to automate labelling, pricing, product information, and promotions in real time.
At Danavation, we
Meet our team
I can fly a plane
John Ricci
President & CEO
My most prized possession is a handmade rug passed down over four generations
Roopy Derose
Business Manager
I was a chess champion in Grade 6
Michael D. Tran
CTO
I was the heaviest baby ever born at my hospital
Kyle Nazareth
CFO
For ten years, I had a pet Wolf
Daniel Richard
Director of Sales – Eastern
I know and can imitate all the Pokemon sounds
Jacky Chen
Implementation Engineer
I’m ambidextrous
Jody D’Amico
Director of Operations
I saved a squirrel’s life
Jonathon Ricci
Project Manager / Account Executive
I’ve been collecting comic books since I was 12
Charlie Di Martino
Marketing Manager
I’m a zombie survival expert
Katherine
De Sousa
Digital Analyst
I’ve been raising fish since I was 12
Leo Tran
Software Developer
I did the Weekend to End breast cancer 60km walk 5 years in a row
Susan Traynor
Accountant
Brittany Chan
Project Coordinator
I am an avid Roller Coaster Tycoon fan
Bryan Elcorrobarrutia
Software Developer
I can play the bagpipes
Joanne
Dullard
Marketing Communications Specialist
I was born in Liverpool and immigrated to Canada as a child.
Igor
Spasojevic
Systems Engineer
I can solve calculus problems by chewing bubblegum.
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Why Danavation is a great place to work
Our cause
At Danavation, we advocate for environmental sustainability through significantly reduced paper use and print waste. And we don’t just say it, we put our commitment into action through our Digital Smart Labels™. For every organization that makes the switch from traditional paper labels to Digital Smart Labels™, we donate to One Tree Planted, a charitable organization whose mission is to help global reforestation efforts. By reducing their paper usage, our clients have been essential to the replanting, conservation, and protection of forests in North America — creating a healthier planet for years to come.
Danavation is making our earth more sustainable.