Our business
Established in 2018 by founder and CEO John Ricci, Danavation Technologies Corp. is the only electronic shelf label provider grounded and based in North America. Driven by cutting-edge IoT automation technology and proprietary software, our Digital Smart Labels™ technology enables retailers, grocers, healthcare providers, manufacturing and logistics companies, animal shelters, the military, and more to automate labelling, pricing, product information, and promotions in real time.
At Danavation, we
Meet our team
I can fly a plane
John Ricci
President & CEO
My most prized possession is a handmade rug passed down over four generations
Roopy Derose
Business Manager
I was a chess champion in Grade 6
Michael D. Tran
CTO
I have ran multiple marathons
Mike Hodes
CFO
I saved a squirrel
Jonathon Ricci
Account Executive
I know and can imitate all the Pokemon sounds
Jacky Chen
Implementation Engineer
I’ve been collecting comic books since I was 12
Charlie Di Martino
Marketing Manager
I did the Weekend to End breast cancer 60km walk 5 years in a row
Susan Traynor
Accountant
I’ve been raising fish since I was 12
Leo Tran
Software Developer
I can play the bagpipes
Bryan
Elcorrobarrutia
Software Developer
I love playing chess
Igor Spasojevic
Systems Engineer
I’m a zombie survival expert
Katherine
De Sousa
Digital Analyst
Visited 96 countries
Nail Sultanau
Danavation West
You?
Why Danavation is a great place to work
Our cause
At Danavation, we advocate for environmental sustainability through significantly reduced paper use and print waste. And we don’t just say it, we put our commitment into action through our Digital Smart Labels™. For every organization that makes the switch from traditional paper labels to Digital Smart Labels™, we donate to One Tree Planted, a charitable organization whose mission is to help global reforestation efforts. By reducing their paper usage, our clients have been essential to the replanting, conservation, and protection of forests in North America — creating a healthier planet for years to come.
Danavation is making our earth more sustainable.