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About Us

Our business

Established in 2018 by founder and CEO John Ricci, Danavation Technologies Corp. is the only electronic shelf label provider grounded and based in North America. Driven by cutting-edge IoT automation technology and proprietary software, our Digital Smart Labels™ technology enables retailers, grocers, healthcare providers, manufacturing and logistics companies, animal shelters, the military, and more to automate labelling, pricing, product information, and promotions in real time.

Our vision is to accelerate the adoption of IoT technology and transform the market with automation solutions that solidify us as leaders in technology who can meet—and exceed—the requirements necessary to build thriving smart organizations, smart cities, and industry 4.0.

Our mission is to disrupt the market with innovative and sustainable Digital Smart Label™ solutions our customers can always count on. We’re your home team and are able to deliver on this promise 24 hours a day, seven days a week.

At Danavation, our culture is grounded in collaboration and fostered by innovation. We’re a team of disruptors who aren’t afraid to challenge the status quo—especially when it comes to solving our customers’ problems. We thrive on problem-solving and always encourage our employees to have a voice.

At Danavation, we

are different

question the status quo

are motivated to make a difference

cultivate growth

value honesty & strong work ethic

encourage open communication

Meet our team

I can fly a plane

John Ricci

President & CEO

My most prized possession is a handmade rug passed down over four generations

Roopy Derose

Business Manager

I was a chess champion in Grade 6

Michael D. Tran


I have ran multiple marathons

Mike Hodes


I saved a squirrel

Jonathon Ricci

Account Executive

I know and can imitate all the Pokemon sounds

Jacky Chen

Implementation Engineer

I’ve been collecting comic books since I was 12

Charlie Di Martino

Marketing Manager

I did the Weekend to End breast cancer 60km walk 5 years in a row

Susan Traynor


 I’ve been raising fish since I was 12

Leo Tran

Software Developer

I can play the bagpipes


Software Developer

I love playing chess

Igor Spasojevic

Systems Engineer

I’m a zombie survival expert

De Sousa

Digital Analyst

Visited 96 countries

Nail Sultanau

Danavation West

Why Danavation is a great place to work

Our cause

At Danavation, we advocate for environmental sustainability through significantly reduced paper use and print waste. And we don’t just say it, we put our commitment into action through our Digital Smart Labels™. For every organization that makes the switch from traditional paper labels to Digital Smart Labels™, we donate to One Tree Planted, a charitable organization whose mission is to help global reforestation efforts. By reducing their paper usage, our clients have been essential to the replanting, conservation, and protection of forests in North America — creating a healthier planet for years to come.

Danavation is making our earth more sustainable.