Danavation Technologies Announces Roll-Out of Digital Smart Labels™ into Peavey Mart Locations Across Canada

Toronto, Ontario, April 5, 2023 – Danavation Technologies Corp. (CSE:DVN, OTCQB: DVNCF) (“Danavation” or the “La Société“), the only North American-founded and headquartered technology company providing micro e-paper displays, is extremely pleased to announce that we have entered into a tentative agreement for a rollout of Danavation’s^® Digital Smart Labels™ into Peavey Mart locations (“Peavey“) across Canada, starting with an initial test of two installations in Red Deer, Alberta and London, Ontario. These initial test locations are expected to be completed in the coming months.

Peavey Mart is one of three brands owned by Peavey Industries LP, which also includes Ace Canada and MainStreet Hardware. The brands operating under this one umbrella offer an impressive array of products and services that cater to their customers’ down-to-earth lifestyles, including agriculture, farm and ranch, pet, workwear, lawn and garden, hardware and homesteading supplies[1]. With its 94 locations stretching from British Columbia to Nova Scotia, and ranging in size from 10,000-48,000 square feet, Peavey represents an ideal partner to benefit from Danavation’s^® Digital Smart Labels™.

“We are absolutely thrilled to announce this contract with Peavey Mart, which has a significant revenue opportunity,” said John Ricci, CEO of Danavation^®. “We believe that technology should make life easier, not more complicated, so we are proud to bring a full roll-out of our Digital Smart Labels^TM and Platform-as-a-Service model to Peavey, helping to streamline the shopping experience for customers while further enhancing the stores’ operational efficiencies and elevating the return on investment for management.”

Recognized as one of Canada’s Best Managed Companies, Peavey Mart is a farm and ranch retail banner in Canada offering a unique selection of agriculture, farm and ranch, pet, work wear, lawn and garden, hardware and homesteading supplies for those who enjoy a down-to-earth rural lifestyle. Since 1984, Peavey has been 100% Canadian owned and operated. Today, Peavey continues to advance a number of different projects aimed at improving operational efficiency and effectiveness across its locations, including adapting certain internal systems to enhance the work that Peavey does and how they do it, with the view to enabling current and future growth. Leveraging the automation afforded by Danavation’s^® Étiquettes intelligentes numériques^TM is anticipated to free up staff time from cumbersome manual price changes and allow the Peavey team to spend more time engaging with its customers and reduce risk from inaccurate pricing at the shelf.

[1] https://retail-insider.com/retail-insider/2021/05/canadian-retailer-peavey-expanding-brick-and-mortar-store-base-amid-shifting-omnichannel-strategy-feature/

À Propos De Nous

Danavation^® Technologies Corp. is the only North American-founded and headquartered technology company providing Digital Smart Labels™ and a software Platform-as-a-Service (PaaS) solution that enables companies across various sectors to automate labelling, price, product, and promotions in real-time. Danavation’s^® Digital Smart Labels™ enhance data accuracy and improve performance by removing high labour costs and low productivity typically associated with traditional labour-intensive workflows. Our goal is to create a sustainable and profitable business for shareholders while advancing sound environmental, social and governance practices, including by significantly reducing paper usage. Danavation^® has introduced its solution to retailers across North America, including big box and boutique grocers, while also targeting new markets including healthcare providers, manufacturing, and logistics companies. Learn more about the background of Danavation^® and our vision for the future on our website. As well, follow us on LinkedIn, Instagram, Twitter et YouTube for more updates on how we are transforming the retail landscape.

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