Word From the CEO

May 2021

CEO and Founder at Danavation

Bringing retailers to the digital age

A lot has happened over the past month at Danavation—we moved into our new corporate headquarters and are continuing to tailor our Digital Smart Label™ solution to meet the needs of different industries. But today, I want to talk about our Digital Smart Labels™ and how they’re revolutionizing the future of retail.

There’s no denying that it’s been a tumultuous year for retailers. The retail industry was already in a midst of transformation pre-pandemic, and COVID-19 has accelerated the adoption of digital faster than anticipated. But as the industry as a whole continues to recover and get back to normal, going digital is no longer an option—it’s critical for adapting to new consumer preferences going forward.

Our Digital Smart Label™ technology can help bring retailers to the digital age by automating their pricing and product information in real time. Our displays are a modern and hygienic solution that streamline operations and drastically reduce employee contact with high-touch surfaces, like lifting data strips and replacing paper price tags. And because they run on powerful lithium-ion batteries, they can last up to ten years with one price change per day.

Finally, we are the only electronic shelf label provider founded and based right here in North America. This means we’re able to provide unmatched levels of service 24/7, and help retailers every step of the way throughout their digital transformation. In a time when customers want transparency, credibility, and security now more than ever, our position in the marketplace is further proof that we’re a partner they can trust.

John Ricci