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Why choose us?

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Danavation Team

When our founder and CEO John Ricci started Danavation, he had one goal in mind: to bring retailers to the digital age. With over 30 years of experience in the retail industry, he’d seen it all except for one thing—a solution that meets and exceeds the needs of modern businesses and tech-savvy consumers.

And from that, Digital Smart Labels™ were born.

Today, most of you know Danavation Technologies Corp.™ as a leading provider of electronic shelf labels In North America. Our solution makes it easy for retailers, grocers, healthcare providers, and logistics and manufacturing companies to automate pricing, information, and workflows in real time.

Between our experienced leadership team and game-changing IoT technology, we’ve disrupted the market and modernized the retail game.

So, what else makes us different? Read on to learn what makes us, well us!


Whether you’re a baseball fan or not, most of us know one line from its beloved anthem—root, root, root for the home team. After you sing that line in your head a few times, consider this: Danavation is the only electronic shelf label provider that is founded and grounded in North America. And in sports, it’s a well-known fact that the team playing at home is more likely to win. 

In our industry, we win when our customers are happy; that’s why we always provide an unmatched level of service. Whether it’s helping with on-site technical support, or answering a simple question, we can be reached 24 hours a day, seven days a week.

Danavation is also the only provider of price and information automation solutions to be listed on the Canadian Stock Exchange (ticker symbol $DVN.CN). And in a time when customers want transparency, credibility, and security now more than ever, our position in the marketplace is further proof that we’re a company that they can trust.


America’s greatest inventor Thomas Edison famously said, “There’s a way to do it better. Find it.” And at Danavation, that’s exactly what we do. We think differently and it’s embodied in our technology. 

We know innovation starts from within, which is why Danavation fosters a culture where employees are encouraged to challenge the status quo. This has allowed us to build advanced solutions that are easy to operate and solve customer pain points—even ones that our customers didn’t know they had.

But at the end of the day, we aren’t just innovators; we’re disruptors. Our Digital Smart Labels™ are not only changing the retail landscape, but also completely transforming how industries use pricing and information automation systems. 


Driven by cutting-edge IoT automation technology and a proprietary software, our Digital Smart Labels™ are well-engineered, highly scalable, and most notably, designed and engineered right here in Canada. 

While we pride ourselves on our ability to create groundbreaking technology, the secret ingredient to its success lies in its reliability. Think about it: you can have the best, most innovative technology in the world, but if it isn’t reliable, it’s going nowhere.

Rest assured, Digital Smart Labels™ utilize a sub-1 GHz frequency capable of penetrating through any wall or obstacle. That means no matter where they are, they are guaranteed to update in even the busiest—and harshest— of environments. And should an unexpected disruption occur, they are equipped with a disaster recovery system that not only keeps your data safe, but also easily retrievable.


In under two years, we’ve already positioned ourselves as a major player in the Canadian Market. Our team is growing, we’re entering new market segments, and we’re continually improving our solution. 

Are you ready to join us in the digital age? Talk to us today.