About Danavation

Danavation Technologies Corp. is a Canadian-based, IoT technology company providing commercially available, state-of-the-art Digital Smart Labels™.  Our Digital Smart Labels™ (micro e-paper displays) enable clients to automate labelling, pricing, product info and promotions in real-time. 

We are focused on generating revenue and driving growth supported by Danavation’s established client base including retailers, grocery stores, convenience and big box stores across the US and Canada, as well as healthcare providers, manufacturing and logistics companies. 

Our future growth profile is expected to be supported by continued development of new proprietary products and services within the retail and grocery segment.  We maintain a clear ESG commitment by advocating for environmental sustainability through significantly reduced paper use. 

Our Mission

Accelerate the adoption of IoT technology, automation and AI, driving the transition to smart retail, smart cities and Industry 4.0.

Investment Highlights

  • High-growth, commercial-stage tech company
    Proven execution with blue-chip clients and growing pipeline of premier names
  • Increasing annual recurring revenue (ARR)
    Driven by cutting-edge IoT automation technology + software Platform-as-a-Service (PaaS)
  • Large market potential and rapidly-growing customer base
    Expansive U.S. market expected to drive ~80% of sales through 2026
  • Only North American-based provider of digital smart labels
    Strongly positioned as clients push for transparency, credibility and security
  • Experienced management team aligned with shareholders
    30+ years of experience servicing top 500 retailers across North America; ~35% insider ownership

Board of Directors

John Ricci, CEO and Founder at Danavation

John Ricci
President & CEO

John is the founder of Danavation Technologies. Through his leadership and over 25 years of experience in retail marketing, Danavation has grown to become an industry-leading organization. He oversees and manages the operations of the company, inspiring action and forward thinking while maintaining a stable financial base that levers the business.

Danavation Vice President

Frank Borges
Director

Driven by his passion and perseverance, his 25+ years in the retail industry has allowed him to connect and build trusted relationships with many of the world’s largest retailers. His strong sales background helps Danavation identify customer needs and concerns, recommend solutions, and become a trusted customer resource.

Jorge Martinez
Independent Director

Since 1994, Jorge has held senior executive positions with etimex group and its subsidiary, etisign, including his current role as President and CEO.  Etimex provides flexible product packaging and labeling solutions for various business verticals multi-nationally with locations in Monterrey, Ensenada and Mexico City in Mexico; Houston, Laredo and Chicago in the US; and Toronto and Halifax in Canada. He brings financial acumen with broad experience across all aspects of accounting, auditing, financial management, venture capital and business development.

Vivek Jain
Independent Director

Vivek Jain is an entrepreneur and venture capitalist. He has co-founded two tech startups – Project FANchise, and LOKO. Vivek has previously held senior finance positions at several companies, including CFO; and he has international professional experience, notably as Assistant Vice President with Enstar Group in Bermuda. Mr. Jain is a Chartered Accountant from the Institute of Chartered Accountants of Saskatchewan and holds a bachelor’s degree in business administration from the University of Regina.

Management Team

John Ricci, CEO and Founder at Danavation

John Ricci
President & CEO

John is the founder of Danavation Technologies. Through his leadership and over 25 years of experience in retail marketing, Danavation has grown to become an industry-leading organization. He oversees and manages the operations of the company, inspiring action and forward thinking while maintaining a stable financial base that levers the business.

Roopy Derose
Business Manager

With over 10+ years of experience in the retail industry and expertise in marketing, strategic development, business management, and company collaboration, Roopy plays an integral role in leading company operations. Through her efforts, Danavation has been able to successfully and efficiently implement high productivity workflows and an engaging workplace culture.

Michael Tran - Chief of Digital, Technology and Innovation at Danavation

Michael D. Tran
Chief Technology Officer 

Michael brings 20+ years of experience in digital and technology and has played an integral leadership role in the strategy, operations, and execution of Danavation Technologies. His deep passion and knowledge of technology has recently appointed him a seat on the Forbes Technology Council.

Mike Hodes
Chief Financial Officer

Mike is a hands-on, strategic 20-year CFO with over 30 years of business experience supporting entrepreneurial CEOs, running companies with revenues ranging from $2m to $20m as they operate and expand internationally. Mike is a qualified CPA in Canada and FCA in the UK

Charlie Di Martino
Senior Marketing Manager

Charlie brings 10+ years of experience in marketing and digital advertising with a strong focus on the customer experience. As a marketer, he has worked with well-known marketing agencies and large retailers across different industries. His passion for technology and marketing has made him a welcome addition to the team at Danavation.

Jody Damico - Director of Operations at Danavation

Jody D-Amico
Director of Operations

Jody is one of the pioneers of electronic shelf label technology in North America.
With over 12 years of experience and hundreds of store installations, he has a demonstrated history operating businesses from startup to successful companies in the mechanical/industrial engineering and information technology industries.

Susan Traynor
Accountant

Susan brings over 20 years of financial and operational experience in the technology, financial services and entertainment industries. Her focus has always been in process improvements both in accounting and operations. Susan’s engagement in all things finance, has helped Danavation better manage cash flow and automate the monthly billing processes.

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