Danavation Technologies Corp. is a Canadian-based, IoT technology company providing commercially available, state-of-the-art Digital Smart Labels™. Our Digital Smart Labels™ (micro e-paper displays) enable clients to automate labelling, pricing, product info and promotions in real-time.
We are focused on generating revenue and driving growth supported by Danavation’s established client base including retailers, grocery stores, convenience and big box stores across the US and Canada, as well as healthcare providers, manufacturing and logistics companies.
Our future growth profile is expected to be supported by continued development of new proprietary products and services within the retail and grocery segment. We maintain a clear ESG commitment by advocating for environmental sustainability through significantly reduced paper use.
Our Mission
Accelerate the adoption of IoT technology, automation and AI, driving the transition to smart retail, smart cities and Industry 4.0.
Investment Highlights
- High-growth, commercial-stage tech company
Proven execution with blue-chip clients and growing pipeline of premier names - Increasing annual recurring revenue (ARR)
Driven by cutting-edge IoT automation technology + software Platform-as-a-Service (PaaS) - Large market potential and rapidly-growing customer base
Expansive U.S. market expected to drive ~80% of sales through 2026 - Only North American-based provider of digital smart labels
Strongly positioned as clients push for transparency, credibility and security - Experienced management team aligned with shareholders
30+ years of experience servicing top 500 retailers across North America; ~35% insider ownership
Board of Directors

John Ricci
President & CEO
John is the founder of Danavation Technologies. Through his leadership and over 25 years of experience in retail marketing, Danavation has grown to become an industry-leading organization. He oversees and manages the operations of the company, inspiring action and forward thinking while maintaining a stable financial base that levers the business.

Frank Borges
Director
Driven by his passion and perseverance, his 25+ years in the retail industry has allowed him to connect and build trusted relationships with many of the world’s largest retailers. His strong sales background helps Danavation identify customer needs and concerns, recommend solutions, and become a trusted customer resource.

Riccardo Forno
Director
Riccardo has a general corporate/commercial and securities law practice emphasizing corporate finance, private equity, stock exchange listings, IPOs, CPC formations, qualifying transactions, and M&A. His corporate governance experience includes advising management and boards of directors on executive and board compensation, director and officer liability, and regulatory compliance matters.

Jorge Martinez
Independent Director
Since 1994, Jorge has held senior executive positions with etimex group and its subsidiary, etisign, including his current role as President and CEO. Etimex provides flexible product packaging and labeling solutions for various business verticals multi-nationally with locations in Monterrey, Ensenada and Mexico City in Mexico; Houston, Laredo and Chicago in the US; and Toronto and Halifax in Canada. He brings financial acumen with broad experience across all aspects of accounting, auditing, financial management, venture capital and business development.

Michael Della Fortuna
Independent Director
Michael is the Chief Executive Officer of Nexeya Canada and partner at Compass Capital. Previous to Nexeya, Michael held VP and Director level roles with General Electric, SPAR Aerospace, Husky Injection Molding and the Mircom Group of Companies. Michael is currently on the board of Drone Delivery Canada.

Vivek Jain
Independent Director
Vivek Jain is an entrepreneur and venture capitalist. He has co-founded two tech startups – Project FANchise, and LOKO. Vivek has previously held senior finance positions at several companies, including CFO; and he has international professional experience, notably as Assistant Vice President with Enstar Group in Bermuda. Mr. Jain is a Chartered Accountant from the Institute of Chartered Accountants of Saskatchewan and holds a bachelor’s degree in business administration from the University of Regina.
Management Team

John Ricci
President & CEO
John is the founder of Danavation Technologies. Through his leadership and over 25 years of experience in retail marketing, Danavation has grown to become an industry-leading organization. He oversees and manages the operations of the company, inspiring action and forward thinking while maintaining a stable financial base that levers the business.

Roopy Derose
Business Manager
With over 10+ years of experience in the retail industry and expertise in marketing, strategic development, business management, and company collaboration, Roopy plays an integral role in leading company operations. Through her efforts, Danavation has been able to successfully and efficiently implement high productivity workflows and an engaging workplace culture.

Michael D. Tran
Chief Technology Officer
Michael brings 20+ years of experience in digital and technology and has played an integral leadership role in the strategy, operations, and execution of Danavation Technologies. His deep passion and knowledge of technology has recently appointed him a seat on the Forbes Technology Council.

Kyle Nazareth
Chief Financial Officer
Kyle brings over eight years of finance experience in positions ranging from Finance Manager to CFO. He is a co-founder and principal at Jaeger Financial LLP, a Toronto-based firm focused on providing fractional CFO services and financial compliance consulting. He is a CA, CPA and holds a BBA degree from the Schulich School of Business at York University.

Charlie Di Martino
Senior Marketing Manager
Charlie brings 10+ years of experience in marketing and digital advertising with a strong focus on the customer experience. As a marketer, he has worked with well-known marketing agencies and large retailers across different industries. His passion for technology and marketing has made him a welcome addition to the team at Danavation.

Jody D’Amico
Director of Operations
Jody is one of the pioneers of electronic shelf label technology in North America.
With over 12 years of experience and hundreds of store installations, he has a demonstrated history operating businesses from startup to successful companies in the mechanical/industrial engineering and information technology industries.

Susan Traynor
Accountant
Susan brings over 20 years of financial and operational experience in the technology, financial services and entertainment industries. Her focus has always been in process improvements both in accounting and operations. Susan’s engagement in all things finance, has helped Danavation better manage cash flow and automate the monthly billing processes.