Toronto, Ontario, June 17, 2021 – Danavation Technologies Corp. (CSE:DVN) (“Danavation” or the “Company“), a Canadian-based Internet of Things (IoT) technology company and provider of micro e-paper displays, is pleased to announce an initial installation for Danavation’s Digital Smart LabelsTM Platform-as-a-Service (PaaS) technology at one of North America’s iconic toy stores, the Toys “R” Us location in Thornhill, Ontario. Including the Thornhill Toys “R” Us location, Danavation now has nine full store installations and 13 pilot locations in place for a host of customers across North America.
Since opening the doors of its first Canadian store in 1984, Toys “R” Us Canada Ltd. (“Toys “R” Us”) has served as a specialty retailer of toys and baby products at physical locations across Canada as well as e-commerce sites including Toysrus.ca and Babiesrus.ca. A subsidiary of Fairfax Financial Holdings Limited, Toys “R” Us has more than 80 stores nationwide offering a wide array of national brands, exclusive products, innovative loyalty programs and unique partnerships. Committed to giving back, Toys “R” Us is also an avid supporter of children and families through its charitable endeavors.
“Working with Toys “R” Us to launch Danavation’s Digital Smart LabelsTM at this popular Ontario store is a fantastic win-win for both companies. As a Canadian-based and managed company, Toys “R” Us is well aligned with our Canadian-based team,” said John Ricci, CEO of Danavation. “The Thornhill Toys “R” Us location can benefit from digitized pricing at the shelf, efficient and accurate updating in a contactless process, and enable employees to focus on customer engagement within a Canadian market segment that generated $2.4 billion in sales during 2020.”
Installation at the Thornhill location has already begun. This location will be the first Toys “R” Us store to showcase micro e-paper displays and to demonstrate the tremendous opportunity to expand adoption of Danavation’s Digital Smart LabelsTM across their entire portfolio of more than 80 Canadian locations.
 Canadian Toy Association (CTA): https://www.toyassociation.org/toys/research-and-data/webinars/industry-trends/canadian-toy-industry-data.aspx
Danavation Technologies Corp. is a Canadian-based, Internet of Things (IoT) technology company, providing micro e-paper displays to organizations across North America. The Company’s Digital Smart Labels™, powered by IoT automation technology and software Platform-as-a-Service (PaaS), enables companies across various sectors to automate labelling, price, product, and promotions in real-time, enhancing data accuracy and improving performance by removing high labour costs and low productivity associated with traditional labour-intensive workflows. By empowering the adoption of smart retail, smart cities and industry 4.0, our goal is to create a sustainable and profitable business for shareholders while advancing sound environmental, social and governance practices, including by significantly reducing paper usage. Danavation has introduced its solution to retailers across North America, including big box and boutique grocers, while also targeting new markets including healthcare providers, manufacturing, and logistics companies. Learn more about the background of Danavation and our vision for the future on our website. As well, follow us on LinkedIn, Instagram, Twitter and YouTube for more updates on how we are transforming the retail landscape.
For further information, please contact:
President & Chief Executive Officer
5 Quarters Investor Relations, Inc.
Tel: 1-403-705-5076 | [email protected]
For media relations / management interview requests:
Mr. Nelson Hudes
Hudes Communications International
Tel: 1-905-660-9155 or [email protected]
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