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Electronic Shelf Labels: A Necessary Evolution

By August 15, 2023No Comments

In the dynamic world of retail, staying ahead of the curve is critical for success. With technology evolving at an unprecedented pace, business owners are presented with new tools that can streamline operations, enhance customer experiences, and ultimately boost their bottom line. Retailers have been investing in electronic shelf label (ESL) technology rapidly over the past few years and with good reason. According to one report, the market will grow by more than 20 percent over the next five years; and by 2026, it will be worth more than $2 billion.

When you’re ready to implement digital price tags in your retail store, consider Danavation® as your clear choice. Our Digital Smart Labels™ are battery-powered devices that replace paper price tags, displaying product pricing, and information, and can provide retail stores with a range of features that improve operational efficiency, reduce pricing errors, and reduce labor costs by allowing for remote updates of entire labeling systems from base stations which are installed throughout the store. These are then connected to the existing network in the store, from which the workflow is seamless. “Our system allows you to digitize your business without any wires, so you could walk into any facility and be immediately digitized,” explains John Ricci, Founder & CEO of Danavation®. “Many companies don’t even know that this low-invasive technology exists.” Read on to learn more about this technology and Danavation’s® contribution to this fast-growing market.

Update Pricing in Real Time

One of the most significant advantages of electronic shelf labels is their ability to provide real-time price updates. Unlike traditional paper shelf labels that require manual adjustments, ESLs are connected to a Point of Sale or Enterprise Resource Planning (ERP) system that allows retailers to change prices and update product information instantly. This not only saves time and reduces labor costs but also ensures price consistency across various channels, such as physical stores and online platforms

Increased Operational Efficiency

Manual price changes can be a time-consuming task, especially for retail spaces with numerous products. ESLs eliminate the need for employees to manually replace paper labels, freeing up staff to focus on more valuable tasks like assisting customers, restocking shelves, and improving overall store ambiance. This improved operational efficiency can lead to reduced labor costs, increased productivity, and better utilization of human resources

Founded & Grounded in Canada

Danavation® is the only Canadian-based provider of electronic shelf labels. Further, our founder and CEO, John Ricci, also proudly Canadian, has over three decades of experience within the North American retail industry. Choosing Danavation® gives you homefield account management and service advantages, and the confidence of knowing you are partnering with a company that understands your business and the market you serve.

Unparalleled Service

Deciding to transition from traditional paper pricing to digital pricing is a big decision with many moving parts. Danavation’s® goal is to make sure the transition from paper labels to Digital Smart Labels™ is as easy as possible. We provide a tailorable and scalable go-to-market strategy for your needs and 24/7 support. We know how frustrating it is to be put on hold for hours or to have your email unanswered for weeks, so at Danavation®, we provide exceptional service 24 hours a day, 7 days a week. This is the service we’d want to experience ourselves.

Elevated Customer Experience

Customers expect both convenience and accuracy – ESLs enhance the shopping experience by ensuring accurate information, prices, and promotions are displayed on the shelf. This helps to reduce customer inquiries and lends itself to a more positive shopping journey.


By eliminating paper waste associated with traditional shelf labels, retailers can significantly reduce their environmental footprint. The flexibility of ESLs allows retailers to adapt quickly to changing market conditions, without the need to produce and distribute new paper labels. Danavation® partnered with One Tree Planted to collaborate with tree planting in areas severely affected by deforestation. For each deal we close, we donate to one damaged area in the world.  This means, by adopting our technology, you are also making a positive difference to the environment.

Team of Experts

Danavation’s® founding team has over 30 years of experience in the retail industry and inspires excellence through our innovation. At Danavation®, we engineer and customize our solutions for what retailers require and what their customers want. Danavation’s Digital Smart Labels™ come equipped with a state-of-the-art electrophoretic ink display, flexible multi-design capabilities, 10 years of battery life, IoT automation technology, and more.

When you integrate your retail store with electronic shelf label technology, choose Danavation®. By making the move to Digital Smart Labels™, retailers can streamline operations, boost profitability, and create a shopping environment that aligns with modern consumer demands. As the retail landscape continues to evolve, Digital Smart Labels™ are poised to play a pivotal role in shaping the future of retail. “You’ve got smart people working for you,” states Ricci. “Have them do things that are important to you rather than menial tasks.”