Word From the CEO

July 2021

CEO and Founder at Danavation

The next generation of retail food experts

Over the past few months, we’ve talked a lot about the different features of our Digital Smart Label™ technology and the benefits they offer grocers—from labour savings, to increased productivity, to streamlined operations.

But one huge advantage, and arguably one of the most underrated, of Digital Smart Labels™ is that they allow grocers to create the next generation of retail food experts in-store.

By implementing Digital Smart Labels™, you’re giving employees time back in their day to focus their attention and efforts on gaining product knowledge—something that’s typically not prioritized in a grocery store setting. Powered with this knowledge, employees can use this to their advantage to better communicate and engage with customers, and in turn, foster more meaningful relationships.

Arming employees with these skills is not only beneficial for customer retention, but also for the employees themselves. Being utilized for their abilities will give employees a greater sense of purpose rather than feeling like just a number, and ultimately, making them more important to the employer as well.

John Ricci