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3 ways electronic shelf labels can help improve the customer experience

By February 25, 2022December 2nd, 2022No Comments

Digital Smart Label on shelf

When a customer is deciding where to buy groceries, a bottle of wine, running shoes, or any tangible item, what factors make them decide to shop at one store over another? Price, product quality, selection, consistency? Absolutely – but that’s not everything. Now, more than ever, customer experience is a determining factor in customer satisfaction and the ever important customer loyalty.

According to a recent KPMG report, more than 50% of customers would switch to a competitor after a single bad experience. 

Delivering an excellent customer experience and building brand loyalty can be challenging as companies must keep up with continuously changing customer needs, preferences, and expectations. 

At its core, a great customer experience boils down to a few key elements: making their lives simpler and more convenient while ensuring the customer is treated well and feels valued.

Something as easy as switching from paper to Danavation’s Digital Smart Labels™ can help you take your customer’s experience to the next level and ensure your customers are not only satisfied, but keep coming back. 

Empower Your Employees

You can’t provide exceptional customer service or customer experience without first ensuring your employees’ experience is great. 

By introducing Danavation’s electronic shelf label technology called Digital Smart Labels™ into your store, you can improve the employee experience by eliminating the tedious, repetitive task of changing price tags and updating promotional material day after day, week after week. 

The battery-powered electronic shelf labels are connected to a store’s network and allow prices and other promotional materials to be changed almost instantaneously with just a few clicks on a central computer. 

Additionally, if you have multiple stores, the network can process updates at every location, saving even more time and aggravation across various store locations.  

Digital Smart Labels™  eliminate instances of human error that can lead to customer complaints and erode the customer experience. Also, you can direct the time employees would have normally spent replacing traditional printed pricing labels and product information towards directly helping customers and providing them an overall positive in-store experience.

Plus, humans are social creatures! While technology has come a long way, a customer doesn’t want to use a machine when they need help – they want to talk to a person. 

Connect With Your Customers

Danavation’s Digital Smart Labels™ can be used to gain a deeper understanding of customer needs, preferences, and expectations. 

Thanks to the flexible, multi-design capabilities and the state-of-the-art electrophoretic ink display, you can incorporate QR codes on Digital Smart Labels™ to maximize the ways you connect with your customers. 

For example, you can use QR codes on Digital Smart Labels™ to link to your company’s social media, download a loyalty app, sign up for your store’s newsletter or fill out a feedback survey – right from the aisles. This provides customers with an easy and timely way to join your programs, benefiting customer engagement and loyalty.

Additionally, using QR codes strategically at multiple touchpoints helps you reach more people and can add another level of personalization and tailored recommendations or promotions to their experience.  

In the case of loyalty apps or programs, one report found that 66% of loyalty program users will modify their spending to maximize rewards. Loyalty programs are also great for customer retention, and returning customers account for a substantial portion of sales.   

Plus, by combining Digital Smart Labels™ with QR codes with other customer engagement management systems, you can efficiently and effectively identify trends and areas for improvement, creating avenues to enhance overall customer experience and ensure continued customer loyalty. 

Anticipate Customer Needs

Once you understand what type of experience customers are craving, you can give them what they want before they even know it themselves. 

Your customer never has to worry about remembering coupons ever again.  Now, instead of that frustrating experience, imagine walking into a grocery store, and there’s a large Digital Smart Labels™ display with coupons that customers can scan before they shop. 

They don’t even need to be at the front of the store. Danavation’s electronic shelf labels can be placed in aisles, or end caps. With the potential to include images, promotions, and additional information, electronic shelf labels can display product ratings or price comparisons, allowing customers to make better-informed purchase decisions right at the point of purchase.  

If you’re looking to attract new customers and keep returning consumers delighted, look no further than Danavation’s Digital Smart Labels™.